News/Blog

On September 12, 2024, COMEUP was honored with two prestigious awards at the 2024 New Taipei City Enterprise Classic Award: the "Global International Award" and the "Generational Inheritance Award". The awards were presented by New Taipei City Mayor Hou You-Yi, recognizing COMEUP’s outstanding performance in international markets and its multi-generational business philosophy.

Under the leadership of President Ben Huang, COMEUP has achieved remarkable success by implementing innovative business models and breakthrough strategies, especially in the U.S. market. COMEUP not only entered the U.S. crane truck market but also became the leading brand in market share. In addition, COMEUP winches are now part of General Motors' (GM) original equipment supply chain. Notably, COMEUP winches have also become the first winch brand to be recommended by the International 4 Wheel Drive Trainers Association (I4WDTA), further establishing its global leadership position.

Chairman Ben Huang has been actively expanding the company's global business, recently attending exhibitions and meeting clients in Germany to accelerate its international expansion. Due to his overseas commitments, the "Global International Award" was accepted by General Manager Duncan Tsai, and the "Generational Inheritance Award" was accepted by Administration Manager Grace Huang on behalf of the company.

COMEUP’s Award Achievements:
• The successor’s business strategies have demonstrated innovation and breakthroughs compared to the founder’s approach, leading to exceptional overall company performance and a promising future vision.
• COMEUP has successfully entered the U.S. recreational off-road vehicle market, marketing its products in over 60 countries across five continents, offering consumers the most reliable and high-performance winches.

COMEUP expressed its gratitude to the New Taipei City Government for the recognition and reaffirmed its commitment to steady innovation and integrity in business. The company will continue to strengthen its roots in New Taipei while focusing on global markets. COMEUP aims to promote its brand internationally and work together with the New Taipei City Government to create a sustainable environment, helping Taiwanese companies shine on the global stage.